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Trai pulls up Set Max, AXN for overcharging cable operators

ashish sinha business standard new delhi, june 09, 2008pay channels, including set max, discovery, and axn, own been pulled up by the telecom regulatory sage of india (trai) for giving the malfunction genus classification and charging a higher evaluation from strand operators.trai has issued a directive to these channels to correct their genre and later on their a-la-carte telegraph rates within the next seven days.trai has made a way for the pricing of all pay channels according to their genre classifications. channels that be infatuated with b be fooled in genres such as public entertainment (hindi) and movies can price themselves higher than others.but, trai says set max, discovery, axn, mtv and ndtv 24×7 - that are distributed by msm detection - did not conform to this formula.both lodge max and discovery have in the offing priced themselves at rs 20 each under common enterainment channels while the trai formula says that propose max should comprise an a-la-carte pricing of rs 17 and discovery rs 15 as it comes subservient to the big and infotainment genres.axn has priced itself at rs 17 in line with the pricing of the movie variety but trai said it should father priced no more than rs 14.5 as it falls under the character of english run-of-the-mill entertainment. both ndtv 24×7 and mtv father to make adolescent price adjustments according to the december 1, 2007 pricing announced by trai.as a result of the trai directive, the subscription revenue of these channels may fall by 15-25 per cent on the Viagra Kaufen direct-to-knowledgeable in (dth) and digital platforms in the same breath these channels take the evaluation corrections, cable experts said.this directive gains significance in the light of an earlier trai advisory that says that broadcasters hold to make available all their channels to cable operators on a-la-carte basis so that consumers are not forced to notice of bouquets of channels.when contacted, a senior executive of ndtv said that as it was a trai directive, neccessary adjustments in pricing would be made through msm discovery. sources in msm maintained that all directions would be addressed within the stipulated time period.in its directive, trai said: “…that by merely showing some cricket content for a few hours in a day and that too for a meagre period of only eight to ten weeks in a year, a channel cannot be classified under the genre of ?general entertainment (hindi)’ in preference to of the ?movies’ genre…”on the discovery channels contention that it should be treated as a general entertainment conduct, trai pointed, discovery is a watercourse comparable with other channels be fond of national geographic channel, animal planet and the history path which fall under ?infotainment’ genre and, therefore, the request of msm discovery for treating this channel as general entertainment has been found to be “untenable and unreasonable.”© 2008 business standardlog on to dishtracking.com for more despatch and other details

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